PLEASE NOTE: This article aims to inform about the latest bulk email sending guidelines issued by Google and Yahoo. It should not be taken as legal counsel. We advise consulting with your legal team or compliance department to guarantee your email practices adhere to all relevant regulations.

Additionally, it is advisable to examine the original requirements set by Google and Yahoo.

In February 2024, Google and Yahoo will start rolling out new email sender rules to cut down on spam and make emails more secure. They will be specifically strict with organizations that are considered "bulk senders". Google will consider you a bulk sender if you send 5000 emails or more per day (important to note here is that this includes all emails – manual emails, internal emails, marketing emails etc. Meaning, most organizations will be considered a bulk sender). It is likely that other email services will start implementing similar guidelines in the near future.
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Companies, including Andsend customers must take action, to meet these new rules to keep their email sending in good standing. Note that Google's and Yahoo's new restrictions apply to all emails that all employees in your organization send. For that reason, the recommendation is to implement the new guidelines, not just in Andsend, but in external email tools as well, eg. the CRM, Marketing tools and employees' Gmail.

Ready to take action? See our Bulk Sender Best Practices Checklist.
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Please note however that our recommendation is to review the original guide by Google that this article is based on.